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Style
Station

A fashion-obsessed 🤖 with the inside scoop to red carpet looks.

Founded in 2016, Style Station is a beauty and fashion content commerce platform. It is the one place where celebrity stylists and experts share their secrets and you shop their curated looks.

We worked with Style Station to help tackle the 90th Oscars Red Carpet, a trendsetting evening synonymous with all things fashion. The cultural impact of Hollywood glamour stems heavily from the eyes of celebrity stylists. We wanted fans and fashionistas to have access to this. Our challenge was to activate an engaging brand experience that redefined personal communication.

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Fashion Runway

The Solution

We helped Style Station host a “Red Carpet Happy Hour” featuring select celebrity Stylemakers. On an aggressive timeline, we deployed a conversational experience with an AI chatbot on Facebook Messenger. Users were able to chat with the bot through interactive menus or texting to explore the brand’s promise. From exclusive content like expert editorial picks to shoppable Stylemaker trends, users were able to meet and greet the Style Station brand. Hosted by Kardashian stylist Scotty Cunha, three fans who expressed their favorite look were given Stylemaker facetime and red carpet goodies.

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Lifting brand equity

An affinity for fashion is empowering. We told a few friends; they told a few friends 🗣

86%

of users are new to Style Station

30%

shared the brand to friends

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Content-driven commerce that inspires

Red carpet trends made relatable. Love the look? We got you 💁‍♀️

17%

conversion rate

3X

increase in web shopping traffic

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Talking to a friend

We hollered. We didn’t always get left hanging on read receipt 🙊

78%

open rate

40%

click rate

69%

users started a conversation

Featured Stylemakers

Celebrity Stylemakers

Getting behind the scenes

Celebrities always look flawless, but they don’t wake up like that. Style Station’s Red Carpet Happy Hour gave fans access to exclusive red carpet picks from the Stylemakers who glam Beyonce, Jennifer Lopez, Gwen Stefani, Taylor Swift, Rihanna, Selena Gomez, and Nicole Kidman to name a few.

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