3 tactics to help drive more organic traffic to your website

inbound traffic strategy

There’s no question that inbound marketing is an effective way to draw curious customers into your sales funnel. Tactics such as blog posts help to establish your company as a reputable player in the market and help prospective customers find out about your services more easily.

But how can you drive more traffic to your blog?

Let’s check out some tactics you can use to increase traffic:

1. Optimize the title

Your blog post’s title needs to draw in your audience while accurately capturing the contents of the post. To help you choose an appropriate title, you should take a look at what posts in the field have received the most engagement.

You can do this by using Buzzsumo to find the top performing articles of the topic that you are writing about. Take a look at the titles and content of the top posts and use this information to inspire the right title for your own post.


buzzsumo page


You also want to make sure that your title is creating the right emotional impact. The Emotional Marketing Headline Analyzer can help you to determine the emotional marketing value (EMV) score of your title to make sure you’re sending the right message. Make adjustments accordingly to ensure that your title is appropriate.


emotional marketing headline analyzer page


2. Build SEO

To drive more traffic, you need to make sure that your site ranks high on search engines (SERP). One way you can get ahead of competitors is to use the Google Chrome extension Mozbar. This extension shows you information about your competitors’ pages given key search terms such as page authority and domain authority.


mozbar analytics


If you want to stand a chance at out-ranking the competition, you should aim for a domain authority of 70 or better and a page authority of 50 or better.

Another way you can improve your ranking is by finding people that would be willing to post links to your page to increase your inbound links. You can use Open Site Explorer to find inbound links pointing to your competitors pages. Then, you can try to contact these sources to ask if they would be willing to link your article as well. These sources are more likely to be willing to link to your article since they have also linked to your competitors’ articles in the same field.


open site explorer page


3. Optimize for consumption

Consumers are impatient and want to be able to access content through their preferred channels and mediums. In particular, it is highly likely that a good portion of your traffic comes from mobile devices. You can find out if this is true by checking your Google Analytics data to see your traffic sources.

If you receive a lot of traffic from mobile devices, it is important that you make sure your site is optimized for mobile. To check, you can use Google’s Mobile Friendly Usability Testing Tool to verify that your site pages are mobile friendly.


google mobile friendly analyzer


If you receive a lot of traffic through referral links from your social media channels, you should also make sure that your content is properly optimized for social media sharing. You can do this by using Knowem social media optimizer to check your results.


These are some simple ways to increase traffic to your blog or website. They will help you to increase traffic to your website but you also have to make sure you provide site visitors with valuable content that keeps their attention and encourages engagement. Don’t be afraid to try new techniques and adjust to what works for your target audience!

If you’d like to learn more about our growth solutions, please feel free to reach out.

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